R3 Media Ad Serving streamlines both transactional and information gathering functions for both our media clients and advertising customers

Analysis in Real Time
The Internet is the most measurable advertising medium ever and delivers a wealth of information to those who can analyze and use it. Our solution, R3 Media Ad Serving, provides advertisers with web-based reports that offer detailed and relevant information on selected campaigns in real-time. R3 Media Ad Serving reports by impressions, number of clicks, time of day, and click-through ratios per banner, per site-again in real-time! This enables an advertiser to drill-down to specific information such as peak click-through times and individual banner performance.

Conversion Rate Tracking (CPA)
R3 Media Ad Serving provides reports detailing conversion rate, cost per action and ultimately customer acquisitions costs to better understand your return on investment beyond the click-through. Conversions can include registrations, leads, sales, downloads or other post-click actions. Reports detail results by top performing creative, publisher, time of day and day of the week. These valuable reports provide real-time data to optimize campaigns on the fly and maximize your ROI per campaign. No more guess work-get the facts and true performance.

Post Impression Metrics (PIM)
Post Impression Metrics are becoming ever more popular for advertisers who are interested in the post-impression activity of their ad campaigns rather than just click-through rates. PIM show the advertiser how many of the users who have viewed their ads, did not click on it, but later on visit the advertisers website without the creative as a gateway. This shows the advertisers the true influence of their ads from impressions.

According to a July 2004 study by DoubleClick, "Post-Impression Results", these are conversions from a user seeing the ad but not clicking on it, are typically higher than the average live impression click-through rates. In fact they found that live impression click-through rates were 0.43% compared to that of 0.73% for "Post-Impression" click-through rates.

Precision ROI Optimization R3 Media Ad Serving rotates ad units, measures response rates, and evaluates publishers in real-time, continually channeling best performing placements towards the largest amount of cost-effective inventories.

R3 Media Ad Serving delivers qualified click-through, separates, tracks and reports duplicate clicks (click, URL, and cookie problems) or errors occurring from unique users clicking more than once within the client specified time period. This guarantees advertisers are not charged for duplicate click-through generated by the same user in that specified time period.

With R3 Media Ad Serving your ads are constantly monitored, optimized and reported to ensure that your message reaches the desired target audience, with the right ad, at the right time—every time. Reports include daily, hourly, creative, browser, operating system, etc. in real-time!

To find out more please contact us.